If you’re in the business of training or education, the odds are that you are perpetually seeking new clients. These days, the competition is fierce and more and more, you may be competing against low-cost online services. How do you make your services stand out from the crowd? You need to write a persuasive proposal to pitch your training services to new clients.

Not a writer? Never written a proposal before? Don’t panic. Creating a business proposal might sound intimidating, but it doesn’t have to be an arduous task. As an expert in the training field, you already possess the skills you need. A big part of writing a winning proposal is understanding structure and putting together a document that is easy to read and understand.

Here’s what you need to do in a proposal: introduce yourself, show that you understand your client’s position, highlight your services, outline your costs, and help your clients understand you are the right person for the job. And you don’t have to start off staring a blank page on your computer, either. You can use pre-designed templates and look at similar sample proposals to make the proposal writing process quick and efficient.

Inexperienced proposal writers sometimes make the mistake of mailing out only a cover letter accompanied by a list of services and prices. That’s not a good idea. Your goal is to persuade potential clients to give you their business. You must gain the clients’ trust and make them understand that you can deliver the services they need; a simple price list can never do that.
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